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Pixis",[],"peerStories_Entry",{"title":422,"description":423,"advanced":424,"keywords":426,"social":427},"How immi Decreased Cross-Channel CPA While Doubling Ad Spend | Pixis","Learn how immi leveraged Pixis’ AI-powered platform to reduce acquisition costs, scale paid campaigns, and save time while driving greater performance.",{"canonical":384,"robots":425},[],[],{"facebook":428,"twitter":429},{"description":423,"title":422},{"description":423,"title":422},[431],{"type":27,"image":432,"mobileImage":435},[433],{"src":434,"alt":9},"https://d2pybzedimtqqo.cloudfront.net/images/Peer-stories/immi.jpg",[],[437],{"title":438,"slug":439},"E-commerce","e-commerce",[441],{"blocks":442},[443,446,449,454],{"type":444,"videoUrl":445},"videoEmbed_Entry","https://www.youtube.com/embed/VaQjxR6JrTU?si=oS6TXiw_WDHWbq-2",{"type":447,"textBlock":448},"textBlock_Entry","\u003Ch3>About immi\u003C/h3>\u003Cp>Founded by Kevin Lee and Kevin Chanthasiriphan, \u003Ca href=\"https://immieats.com/\">immi\u003C/a> is on a mission to help families better manage their health with healthy, high-quality foods that taste great.\u003C/p>\u003Ch3>Challenge: How to reduce CPAs across channels\u003C/h3>\u003Cp>With a lean growth marketing team and limited bandwidth, immi needed a solution to scale their paid marketing efforts efficiently. CPA was their North Star metric, and reducing acquisition costs across channels was a top priority. Despite testing various strategies and AI targeting tools, they struggled to master audience targeting and achieve the results they needed.\u003C/p>\u003Ch3>Solution: Pixis’ AI-Powered Platform and Expert Team\u003C/h3>\u003Cp>Seeking a more effective approach, the immi team partnered with Pixis for its unparalleled technology and industry-leading expertise. The collaboration began with an onboarding call, starting with a focus on their Meta campaigns. Within just 4-5 weeks, Pixis’ AI-driven campaigns outperformed their control campaign by 15-20%.\u003C/p>",{"type":450,"blockQuotation":451},"blockQuotation_Entry",[452],{"text":453,"source":9},"\u003Cp>We’re really happy with Pixis and would recommend them to anyone. In fact, we do recommend Pixis to everyone we know.\u003C/p>",{"type":447,"textBlock":455},"\u003Cp>Encouraged by these strong results, the team scaled their use of Pixis’ \u003Ca href=\"https://pixis-brand-web-1dfin.sevalla.page/products/performance-ai/\">\u003Cstrong>Targeting AI\u003C/strong>\u003C/a>, leading to significantly improved CAC and the confidence to increase budgets and unlock greater growth. They also leveraged \u003Ca href=\"https://pixis-brand-web-1dfin.sevalla.page/products/performance-ai/\">\u003Cstrong>Performance AI\u003C/strong>\u003C/a>, which optimized both targeting and creative execution across their campaigns, further enhancing efficiency and performance.\u003C/p>\u003Cp>In addition to the technology, the team has hands-on support from their dedicated customer success team at Pixis. Acting as an extension of their in-house team, Pixis’ experts provide strategic guidance, campaign planning, and deep performance insights. With this close collaboration, the team at immi has been able to shift its focus to building and refining its creative process, funneling as many creatives as possible through Pixis while relying on its AI for targeting and media buying.\u003C/p>\u003Ch3>Outcomes: Lower CPA, Greater Scale, and Significant Time Savings\u003C/h3>\u003Cp>The Pixis-powered campaigns not only outperformed immi control campaigns but also uncovered new, high-quality audiences. The team successfully expanded from Meta to Google and YouTube, increasing spend by more than 2x while reducing CPAs by 7% across all channels.\u003C/p>\u003Cp>“Pixis not only decreased CPAs but allowed us to expand our budgets. They’re also fine tuning all of our campaigns and finding small optimizations that our team normally would have to spend hours per day and per week.”\u003C/p>\u003Cp>Additionally, by leveraging Pixis’ AI to identify optimization opportunities, insights that would have previously required hours of manual analysis, the team significantly reduced operational workload. Looking ahead, the immi team plans to integrate Pixis \u003Ca href=\"https://pixis-brand-web-1dfin.sevalla.page/products/creative-ai/\">\u003Cstrong>Adroom\u003C/strong>\u003C/a> into their paid media operations to further enhance efficiency and scale their efforts.\u003C/p>",[457],{"heading":458,"highlights":459},"Impact",[460,463],{"term":461,"detail":462},"7%","Reduced CPA",{"term":464,"detail":465},"2.3x","Scaled Spend",[],[],[],[],[471],{"type":27,"image":472,"mobileImage":475},[473],{"src":474,"alt":9},"https://d2pybzedimtqqo.cloudfront.net/images/Search-results/5.-Peer-Stories.png",[],{"articles":477},[478,535,592,649,714,776,847,919,975,1044,1096,1175,1251,1324],{"uri":479,"id":480,"title":481,"url":482,"postDate":483,"dateUpdated":484,"slug":485,"sectionHandle":408,"type":420,"authors":486,"seo":492,"asset":500,"categories":506,"contentArea":510,"highlights":523,"articleSelect":534,"siteName":371},"peer-stories/driven-improves-roas-for-a-latam-retail-advertiser-using-pixis-prism","31211","Driven improves ROAS by 60% for a LATAM retail advertiser using Pixis Prism","https://pixis-brand-web-1dfin.sevalla.page/peer-stories/driven-improves-roas-for-a-latam-retail-advertiser-using-pixis-prism/","2025-07-03T09:57:47-04:00","2026-02-20T12:07:47-05:00","driven-improves-roas-for-a-latam-retail-advertiser-using-pixis-prism",[487],{"fullName":488,"asset":489,"position":490,"bio":9,"linkedIn":9,"authorPage":491},"Bhavika Parlani",[],"Marketing Coordinator",[],{"title":493,"description":384,"advanced":494,"keywords":496,"social":497},"Driven improves ROAS by 60% for a LATAM retail advertiser using Pixis Prism | Pixis",{"canonical":384,"robots":495},[],[],{"facebook":498,"twitter":499},{"description":384,"title":493},{"description":384,"title":493},[501],{"type":27,"image":502,"mobileImage":505},[503],{"src":504,"alt":9},"https://d2pybzedimtqqo.cloudfront.net/images/image-15_2026-02-20-170600_nmgz.png",[],[507],{"title":508,"slug":509},"Media Agency","media-agency",[511],{"blocks":512},[513,515,517],{"type":447,"textBlock":514},"\u003Ch3>About\u003C/h3>\u003Cp>Driven, a LATAM-based agency, was managing paid search for a large retail advertiser operating under tight budget constraints. While the account showed strong brand demand, inefficiencies in campaign structure, keyword coverage, and budget allocation were limiting revenue growth and keeping ROAS below target.\u003C/p>\u003Cp>By activating Pixis Prism, Driven applied data-backed optimization recommendations across search and Performance Max campaigns. This helped unlock significant efficiency and revenue gains within weeks, without increasing overall spend.\u003C/p>\u003Ch3>Challenge: Driven needed to improve return on ad spend and revenue performance while working with constrained and, in some areas, reduced budgets. Key challenges included:\u003C/h3>\u003Cul>\u003Cli>Inefficient keyword and campaign structures impacting efficiency\u003C/li>\u003Cli>Budget misallocation across Search and Performance Max\u003C/li>\u003Cli>Limited visibility into pacing issues and policy-driven performance bottlenecks\u003C/li>\u003Cli>Pressure to meet long-standing ROAS targets without increasing investment\u003C/li>\u003C/ul>",{"type":447,"textBlock":516},"\u003Ch3>Solution: The Pixis Prism approach\u003C/h3>\u003Cp>Driven used Pixis Prism’s optimization and analytics capabilities to identify high-impact opportunities across the account. Key actions included:\u003C/p>\u003Cul>\u003Cli>Applying account-level negative keyword recommendations to reduce wasted spend\u003C/li>\u003Cli>Making bid and budget adjustments guided by Prism’s pacing and performance insights\u003C/li>\u003Cli>Refining campaign structure to improve signal quality and conversion efficiency\u003C/li>\u003Cli>Auditing platform-level issues, including policy and extension-related inefficiencies, surfaced through Prism diagnostics\u003C/li>\u003C/ul>\u003Cp>All recommendations were validated against platform data, ensuring changes were traceable and measurable.\u003C/p>\u003Ch3>Result: Within 4 to 6 weeks, the account delivered clear improvements across efficiency and revenue.\u003C/h3>\u003Cp>\u003Cstrong>Main Search branding campaign\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Conversions increased by approximately 60%\u003C/li>\u003Cli>Revenue increased by approximately 62%\u003C/li>\u003Cli>Investment reduced by approximately 4%\u003C/li>\u003Cli>ROAS improved from 8 to 13\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Performance Max campaign\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Budget reduced by approximately 80%\u003C/li>\u003Cli>ROAS improved from 9 to 18\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Overall account performance\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Approximately R$30,000 in incremental revenue generated\u003C/li>\u003Cli>Overall ROAS target achieved for the first time in a long period\u003C/li>\u003Cli>Total ROAS improved by 60%\u003C/li>\u003C/ul>\u003Ch3>Why it worked\u003C/h3>\u003Cp>This case shows how actionable insights can drive meaningful performance gains without additional spend. By tying Prism recommendations directly to measurable changes such as keyword exclusions, budget reallocation, and campaign refinements, Driven was able to improve efficiency even under budget pressure.\u003C/p>\u003Cp>The results were clearly attributable to Prism-driven optimizations, creating a strong before-and-after narrative grounded in real account data.\u003C/p>",{"type":518,"buttonBlock":519},"buttons_Entry",[520],{"type":243,"buttonLink":521},[522],{"ariaLabel":9,"target":9,"url":73,"text":74,"entryType":12},[524],{"heading":458,"highlights":525},[526,529,532],{"term":527,"detail":528},"60%","Increase in Conversion Volume",{"term":530,"detail":531},"62%","Increase in Revenue",{"term":527,"detail":533},"Improved Total ROAS",[],{"uri":536,"id":537,"title":538,"url":539,"postDate":483,"dateUpdated":540,"slug":541,"sectionHandle":408,"type":420,"authors":542,"seo":546,"asset":554,"categories":560,"contentArea":564,"highlights":580,"articleSelect":591,"siteName":371},"peer-stories/paddy-power-scales-paid-social-while-cutting-cpa-by-10-with-pixis-ai","22391","Paddy Power Scales Paid Social While Cutting CPA by 10% with Pixis AI","https://pixis-brand-web-1dfin.sevalla.page/peer-stories/paddy-power-scales-paid-social-while-cutting-cpa-by-10-with-pixis-ai/","2025-07-07T15:22:56-04:00","paddy-power-scales-paid-social-while-cutting-cpa-by-10-with-pixis-ai",[543],{"fullName":488,"asset":544,"position":490,"bio":9,"linkedIn":9,"authorPage":545},[],[],{"title":547,"description":384,"advanced":548,"keywords":550,"social":551},"Paddy Power Scales Paid Social While Cutting CPA by 10% with Pixis AI | Pixis",{"canonical":384,"robots":549},[],[],{"facebook":552,"twitter":553},{"description":384,"title":547},{"description":384,"title":547},[555],{"type":27,"image":556,"mobileImage":559},[557],{"src":558,"alt":9},"https://d2pybzedimtqqo.cloudfront.net/images/image-5.png",[],[561],{"title":562,"slug":563},"Sports","sports",[565],{"blocks":566},[567,569,573,575],{"type":447,"textBlock":568},"\u003Ch3>About\u003C/h3>\u003Cp>Paddy Power is a leading UK-Irish sports-betting and iGaming brand known for its sharp odds, bold marketing, and real-time social engagement. With millions of active customers across the UK and Ireland, the company runs thousands of always-on campaigns spanning sportsbook, casino, and novelty markets\u003Cstrong>.\u003C/strong>\u003C/p>\u003Ch3>Challenge: How to drive scale, while lowering costs \u003C/h3>\u003Cp>The paid media team at Paddy Power is known for running high-performing, data-driven campaigns at scale. Always looking to advance their paid social efforts in the competitive landscape, the team set out to explore how AI and automation could help elevate their Meta strategy even further. With a high volume of campaigns already under management, they aimed to boost efficiency, unlock new audiences, and reinvest time into strategic planning. Their ultimate goal was to drive more volume while improving Cost per Acquisition (CPA), their North Star metric for success.\u003C/p>",{"type":450,"blockQuotation":570},[571],{"text":572,"source":9},"\u003Cp>Partnering with Pixis has allowed us to unlock new efficiencies and embrace AI in a meaningful way. The collaboration has been seamless, and the results have exceeded expectations.\u003C/p>",{"type":447,"textBlock":574},"\u003Ch3>Solution: Pixis Performance and Targeting AI \u003C/h3>\u003Cp>After receiving strong recommendations from their colleagues at FanDuel, who had seen impressive results with Pixis, the Paddy Power team decided to explore a partnership.\u003C/p>\u003Cp>Acting as an extension of the Paddy Power team, Pixis’ dedicated paid social experts developed a strategy focused on driving scalable growth, while reducing costs. The team also leveraged automation to reduce manual workload, allowing the Paddy Power team to reallocate their time on strategic work. \u003C/p>\u003Cp>The Paddy Power team gave Pixis a set monthly budget with a cost per activation target to hit and their dedicated customer managers then leveraged Performance AI to automatically swift budgets and bids in order to spend the full budget while maintaining the cost per activation target.\u003C/p>\u003Cp>In addition, the team leveraged Pixis’ Targeting AI to find new high-value audience cohorts on an ongoing basis in order to keep fine tuning audiences and maximizing performance. They were able to identify and launch cohorts specific for Casino audiences - with specific interest, such as gaming, mobile phones, and many more.\u003C/p>\u003Cp>Throughout the collaboration, Pixis maintained a close, hands-on approach, hosting regular check-ins and strategic workshops to ensure continuous optimization and knowledge sharing. The result has been a high-impact partnership built on trust, expertise, and shared goals.\u003C/p>\u003Ch3>Result: A 9% increase in ROI \u003C/h3>\u003Cp>Today, Paddy Power’s Pixis-powered campaigns rank among their most efficient, delivering a 27% increase in volume, a 10% reduction in CPA, and a 9% boost in ROI. The strong results have led to an expanded partnership, with additional brands within the same portfolio now leveraging Pixis. They’re also planning to expand further across channels, regions, and business units.\u003C/p>\u003Cp>Beyond the numbers, the collaboration has driven meaningful operational improvements. The team has saved valuable time, deepened their exposure to AI tools, and gained hands-on experience with Pixis ecosystem, enabling them to focus more on strategy and innovation, and less on manual tasks.\u003C/p>",{"type":518,"buttonBlock":576},[577],{"type":243,"buttonLink":578},[579],{"ariaLabel":9,"target":9,"url":73,"text":74,"entryType":12},[581],{"heading":458,"highlights":582},[583,585,588],{"term":584,"detail":528},"27%",{"term":586,"detail":587},"10%","Reduction in Cost per Acquisition (CPA)",{"term":589,"detail":590},"9%","Rise in Return on Investment (ROI)",[],{"uri":593,"id":594,"title":595,"url":596,"postDate":597,"dateUpdated":598,"slug":599,"sectionHandle":408,"type":420,"authors":600,"seo":608,"asset":619,"categories":625,"contentArea":629,"highlights":636,"articleSelect":648,"siteName":371},"peer-stories/nomad-reduces-cac-by-28-with-pixis-ai","15889","Nomad Reduces CAC by 28% with Pixis AI","https://pixis-brand-web-1dfin.sevalla.page/peer-stories/nomad-reduces-cac-by-28-with-pixis-ai/","2025-04-04T09:59:37-04:00","2025-05-07T08:49:09-04:00","nomad-reduces-cac-by-28-with-pixis-ai",[601],{"fullName":411,"asset":602,"position":418,"bio":9,"linkedIn":9,"authorPage":607},[603],{"type":27,"image":604,"mobileImage":606},[605],{"src":416,"alt":9},[],[],{"title":609,"description":610,"advanced":611,"keywords":613,"social":614},"How Nomad Reduced CAC by 28% with Pixis AI\n\n | Pixis","Learn how Brazilian fintech Nomad reached high-quality audiences, cut CAC by 28%, and boosted conversions with reduced ad spend. ",{"canonical":384,"robots":612},[],[],{"facebook":615,"twitter":618},{"description":616,"title":617},"Learn how Brazilian fintech Nomad reached high-quality audiences, cut CAC by 28%, and boosted conversions with reduced ad spend.","How Nomad Reduced CAC by 28% with Pixis AI | Pixis",{"description":616,"title":617},[620],{"type":27,"image":621,"mobileImage":624},[622],{"src":623,"alt":9},"https://d2pybzedimtqqo.cloudfront.net/images/Peer-stories/nomad.jpg",[],[626],{"title":627,"slug":628},"Financial Services","financial-services",[630],{"blocks":631},[632,634],{"type":444,"videoUrl":633},"https://www.youtube.com/embed/JBCUxOdxWU0?si=jwkOsa1SKi3ujHZc",{"type":447,"textBlock":635},"\u003Ch3>About\u003C/h3>\u003Cp>Nomad is a Brazilian fintech founded in 2019 that has been transforming the way Brazilians access international financial services since 2020. Offering solutions such as currency exchange, U.S. bank accounts, and global investments, Nomad serves over 2.7 million clients and manages more than R$5 billion in assets.\u003C/p>\u003Ch3>Challenge: Reaching new, high-quality audiences, while reducing customer acquisition costs\u003C/h3>\u003Cp>Nomad, the rapidly growing Brazilian fintech company, sought new ways to maximize the impact of its paid media campaigns and refine its audience targeting. Facing a highly competitive market, the company realized that sustainable growth required optimizing the efficiency of its performance marketing, reducing customer acquisition costs (CAC), and simultaneously reaching highly qualified audiences aligned with its services.\u003Cbr />\u003Cbr />The team at Nomad recognized the need to achieve two interconnected objectives critical to its long-term success:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Expanding its user base with precision\u003C/strong>\u003Cbr />Nomad's mission is to empower Brazilians to seamlessly navigate global financial systems. To do so effectively, the company needed to focus on attracting a niche yet valuable audience - individuals with a strong interest in cross-border financial solutions, such as frequent travelers, digital nomads, expatriates, and investors seeking international diversification. Identifying and engaging this specific group was key to maximizing the relevance and impact of its campaigns. \u003Cbr /> \u003C/li>\u003Cli>\u003Cstrong>Reducing customer acquisition costs (CAC)\u003C/strong>\u003Cbr />While expanding its user base was critical, doing so efficiently was equally important. The fintech sector is notorious for high acquisition costs, driven by fierce competition and the need for trust-building with prospective customers. Nomad understood that sustained business success required balancing growth with financial discipline. Lowering CAC was vital not only to improve short-term profitability but also to allocate resources effectively for continued innovation and customer experience improvements.\u003C/li>\u003C/ul>\u003Ch3>Solution: Pixis’ AI powered optimization and targeting\u003C/h3>\u003Cp>Nomad partnered with Pixis to optimize its paid media performance and audience targeting, leveraging \u003Cstrong>Pixis AdVance.\u003C/strong> This collaboration centered on two strategic areas:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Campaign Optimization\u003C/strong>\u003Cbr />By integrating Nomad's Meta campaigns with Pixis AdVance, Nomad tapped into real-time budget optimization to ensure cost efficiency. The platform worked continuously to streamline ad spend, delivering the lowest possible CAC while maintaining campaign performance and driving high-value conversions.\u003Cbr /> \u003C/li>\u003Cli>\u003Cstrong>Advanced Audience Targeting\u003C/strong>\u003Cbr />During Black Friday, a critical period for consumer spending, Nomad implemented highly qualified audiences recommended by Pixis. These audiences played a crucial role in reaching new, high-converting users on Meta, especially in a highly competitive environment. As a result, the company achieved a 23% reduction in CAC when comparing Pixis-recommended audiences to traditional segments used during the same period. Additionally, these AI-optimized audiences accounted for 25% of the total conversion volume throughout the campaign.\u003C/li>\u003C/ul>\u003Ch3>Outcomes: Significantly reduced costs\u003C/h3>\u003Cp>Nomad’s partnership with Pixis delivered significant advancements that were instrumental in supporting the company’s strategic goals. With Pixis, Nomad successfully achieved its goal of better qualifying its audience while generating more accounts at a significantly lower cost - all with a reduced investment. This partnership demonstrates the power of AI-driven solutions combined with industry-leading expertise in transforming paid media performance.\u003Cbr />\u003Cbr />Over six months, the results exceeded expectations:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>28% decrease in CAC\u003C/strong>, ensuring greater cost efficiency.\u003C/li>\u003Cli>\u003Cstrong>23% reduction in ad spend\u003C/strong> without compromising impact.\u003C/li>\u003Cli>\u003Cstrong>8% increase in account openings\u003C/strong>, driving higher conversion volumes.\u003C/li>\u003C/ul>",[637],{"heading":458,"highlights":638},[639,642,645],{"term":640,"detail":641},"28%","Decrease in CAC",{"term":643,"detail":644},"23%","Reduction in ad spand",{"term":646,"detail":647},"8%","Increase in account openings",[],{"uri":650,"id":651,"title":652,"url":653,"postDate":654,"dateUpdated":655,"slug":656,"sectionHandle":408,"type":420,"authors":657,"seo":667,"asset":677,"categories":683,"contentArea":685,"highlights":702,"articleSelect":713,"siteName":371},"peer-stories/kumu-reduced-its-cost-per-installation-cpi-by-8","8111","Kumu reduced its Cost Per Installation (CPI) by 8%","https://pixis-brand-web-1dfin.sevalla.page/peer-stories/kumu-reduced-its-cost-per-installation-cpi-by-8/","2025-03-26T07:54:00-04:00","2025-04-04T10:56:24-04:00","kumu-reduced-its-cost-per-installation-cpi-by-8",[658],{"fullName":371,"asset":659,"position":665,"bio":9,"linkedIn":9,"authorPage":666},[660],{"type":27,"image":661,"mobileImage":664},[662],{"src":663,"alt":9},"https://d2pybzedimtqqo.cloudfront.net/images/Placeholders/author-placeholder.png",[],"AI Democratizer",[],{"title":668,"description":669,"advanced":670,"keywords":672,"social":673},"Case study | See how Kumu scaled with Pixis | Pixis","Learn how Kumu used Pixis to boost ad performance, save time, and deliver better impact.",{"canonical":384,"robots":671},[],[],{"facebook":674,"twitter":676},{"description":669,"title":675},"Case study | See how Kumu scaled with Pixis - Pixis",{"description":669,"title":675},[678],{"type":27,"image":679,"mobileImage":682},[680],{"src":681,"alt":9},"https://d2pybzedimtqqo.cloudfront.net/images/Peer-stories/kumu.png",[],[684],{"title":438,"slug":439},[686],{"blocks":687},[688,690,695,697],{"type":447,"textBlock":689},"\u003Ch3>About\u003C/h3>\u003Cp>Founded in 2017, Kumu is the largest social entertainment app in the Philippines. Venture-backed by top investors such as General Atlantic and Foxmont Capital Partners, Kumu aims to amplify Filipino creativity, community, and commerce.\u003C/p>\u003Ch3>Challenge\u003C/h3>\u003Cp>To bring down their Cost Per Install (CPI), Kumu wanted to identify and target relevant, high intent cohorts. This was envisioned to drive customer acquisition efficiency by increasing the overall Install rate and bring down the Cost Per Click (CPC) on live campaign ads.\u003C/p>\u003Ch3>Solution\u003C/h3>\u003Cp>Pixis' AI redistributed Kumu's ad budgets based on its campaign performance across Facebook, while it simultaneously generated new audience cohorts for scale. It further focussed on continuous and accurate retargeting, along with real-time media spend optimization, that led to swift increase in conversion rates (CVRs) and Cost Per Installs (CPI) across campaings. With Pixis, Kumu was able to scale 3.6 times with speed and efficiency.\u003C/p>",{"type":450,"blockQuotation":691},[692],{"text":693,"source":694},"\u003Cp>Our objective was to improve the CPI by increasing audience engagement. While there were multiple performance improvement softwares out there, Pixis offered exactly what we needed - a system that identifies and works on the root cause - real-time targeting of relevant audience groups.\u003C/p>","Kumu",{"type":447,"textBlock":696},"\u003Ch3>Results\u003C/h3>\u003Cp>Pixis helped Kumu build its campaign effectiveness by reaching out to the right audiences and optimizing the right marketing parameters in real-time.\u003C/p>\u003Ch4>Discover Pixis\u003C/h4>",{"type":518,"buttonBlock":698},[699],{"type":243,"buttonLink":700},[701],{"ariaLabel":9,"target":9,"url":73,"text":74,"entryType":12},[703],{"heading":458,"highlights":704},[705,707,710],{"term":646,"detail":706},"Improvement in Cost Per Install (CPI)",{"term":708,"detail":709},"11%","Uplift in Conversion Rate",{"term":711,"detail":712},"3.6x","Increase in Scale",[],{"uri":715,"id":716,"title":717,"url":718,"postDate":719,"dateUpdated":720,"slug":721,"sectionHandle":408,"type":420,"authors":722,"seo":730,"asset":740,"categories":746,"contentArea":750,"highlights":766,"articleSelect":775,"siteName":371},"peer-stories/joe-the-juice-improved-its-conversion-rate-cvr-by-14","8091","Joe & the Juice Improved its Conversion Rate (CVR) by 14%","https://pixis-brand-web-1dfin.sevalla.page/peer-stories/joe-the-juice-improved-its-conversion-rate-cvr-by-14/","2025-03-26T07:51:00-04:00","2025-04-04T10:57:34-04:00","joe-the-juice-improved-its-conversion-rate-cvr-by-14",[723],{"fullName":371,"asset":724,"position":665,"bio":9,"linkedIn":9,"authorPage":729},[725],{"type":27,"image":726,"mobileImage":728},[727],{"src":663,"alt":9},[],[],{"title":731,"description":732,"advanced":733,"keywords":735,"social":736},"Case study | See how Joe and the Juice scaled with Pixis | Pixis","Learn how Joe and the Juice used Pixis to boost ad performance, save time, and deliver better impact.",{"canonical":384,"robots":734},[],[],{"facebook":737,"twitter":739},{"description":732,"title":738},"Case study | See how Joe and the Juice scaled with Pixis - Pixis",{"description":732,"title":738},[741],{"type":27,"image":742,"mobileImage":745},[743],{"src":744,"alt":9},"https://d2pybzedimtqqo.cloudfront.net/images/Peer-stories/joe-and-the-juice.png",[],[747],{"title":748,"slug":749},"Food & Beverage","food-beverage",[751],{"blocks":752},[753,755,759,761],{"type":447,"textBlock":754},"\u003Ch3>About\u003C/h3>\u003Cp>Founded in 2002, Joe & the Juice is a Danish urban juice bar and coffee concept operating in 160 locations across Europe, with a growing presence in Asia and the United States. Backed by top investors such as General Atlantic and Valedo Partners, the company uses natural and organic ingredients sourced directly from growers, and its differentiated concept caters to customers who like a fast yet healthy lifestyle.\u003C/p>\u003Ch3>Challenge\u003C/h3>\u003Cp>With multiple campaigns to be run across different geographical locations to drive audiences to their business, Joe & the Juice wanted an infrastructure to handle the performance of this high volume marketing effort, while being mindful of their budget.\u003C/p>\u003Ch3>Solution\u003C/h3>\u003Cp>Pixis' AI was deployed on Joe & the Juice's campaigns across multiple locations around the globe. It quickly identified multiple performance and targeting inefficiencies and started optimizing for bid and budget across campaigns and locations. This implementation drove more high intent visitors to Joe & the Juice's platform, who became customers soon after. The overall efforts led to a 12% reduction in Cost Per Installation (CPI) and 14% increase in Conversion Rate (CVR).\u003C/p>",{"type":450,"blockQuotation":756},[757],{"text":758,"source":9},"\u003Cp>Inter-region campaigns always posed the challenge of performance optimization. We were on the marketing for a system that could handle the magnitude of campaign data and help us lower our CPI. That's when we met Pixis.\u003C/p>",{"type":447,"textBlock":760},"\u003Ch2>Results\u003C/h2>\u003Cp>Pixis helped Joe & the Juice optimize its marketing spends and scale campaign effectiveness by enabling the right targeting, creatives, and spend optimization in real-time, at scale.\u003C/p>\u003Ch4>Discover Pixis\u003C/h4>",{"type":518,"buttonBlock":762},[763],{"type":243,"buttonLink":764},[765],{"ariaLabel":9,"target":9,"url":73,"text":74,"entryType":12},[767],{"heading":458,"highlights":768},[769,772],{"term":770,"detail":771},"12%","Reduction in Cost Per Install",{"term":773,"detail":774},"14%","Increase in Conversion Rate",[],{"uri":777,"id":778,"title":779,"url":780,"postDate":781,"dateUpdated":782,"slug":783,"sectionHandle":408,"type":420,"authors":784,"seo":792,"asset":802,"categories":808,"contentArea":811,"highlights":837,"articleSelect":846,"siteName":371},"peer-stories/itc-improved-its-return-on-ad-spend-roas-by-25","8070","ITC Improved its Return On Ad Spend (ROAS) by 25%","https://pixis-brand-web-1dfin.sevalla.page/peer-stories/itc-improved-its-return-on-ad-spend-roas-by-25/","2025-03-26T07:46:00-04:00","2025-04-02T05:01:02-04:00","itc-improved-its-return-on-ad-spend-roas-by-25",[785],{"fullName":371,"asset":786,"position":665,"bio":9,"linkedIn":9,"authorPage":791},[787],{"type":27,"image":788,"mobileImage":790},[789],{"src":663,"alt":9},[],[],{"title":793,"description":794,"advanced":795,"keywords":797,"social":798},"Case study | See how ITC scaled with Pixis | Pixis","Learn how ITC used Pixis to boost ad performance, save time, and deliver better impact.",{"canonical":384,"robots":796},[],[],{"facebook":799,"twitter":801},{"description":794,"title":800},"Case study | See how ITC scaled with Pixis - Pixis",{"description":794,"title":800},[803],{"type":27,"image":804,"mobileImage":807},[805],{"src":806,"alt":9},"https://d2pybzedimtqqo.cloudfront.net/images/Peer-stories/ITC.png",[],[809],{"title":141,"slug":810},"fmcg",[812],{"blocks":813},[814,816,821,823,830,832],{"type":447,"textBlock":815},"\u003Ch2>About\u003C/h2>\u003Cp>Founded in 2019, ITC Store is an e-commerce business owned by ITC Limited - a multi-business conglomerate, with a focus on establishing a diversified presence in the FMCG and Food & Beverages sector. ITC Limited, the parent company, is one of India's foremost multi-business enterprises, and is rated among World's Best Big Companies, and is one of Asia's 'Fab 50'.\u003C/p>\u003Ch2>Challenge\u003C/h2>\u003Cp>ITC's goal was two-fold: one, to redistribute budget optimally, and two, to subsequently get an ROAS greater than 2, on live campaigns.\u003C/p>\u003Ch2>Solution\u003C/h2>\u003Cp>Pixis' AIs was deployed across ITC's catalogue campaigns to scale up its various offerings to include best selling products. It then redistributes ITC's ad budgets across campaigns based on best spending hours with high conversions for improved performance. Once these AI generated performance recommendations came into effect, ITC's campaigns saw an increase in performance through improved Return On Ad Spend (ROAS) and reduced Cost Per Transaction (CPT), while the total transactions skyrocketed by 2 times in a month's span.\u003C/p>",{"type":450,"blockQuotation":817},[818],{"text":819,"source":820},"\u003Cp>Increasing awareness of certain categories of products were our primary goal. We wanted a system that would enable us to do that, while simultaneously achieving our target ROAS of ›2, and help reduce the Cost Per Transaction. That's when we met Pixis.\u003C/p>","ITC",{"type":447,"textBlock":822},"\u003Ch2>Results\u003C/h2>\u003Cp>With Pixis AI infrastructure, ITC was able to achieve its desired ROAS goals on track.\u003C/p>",{"type":824,"checklist":825},"checklist_Entry",[826,828],{"text":827},"25% Improvement in Return On Ad Spend",{"text":829},"4% Reduction in Cost Per Transaction",{"type":447,"textBlock":831},"\u003Ch3>Discover Pixis\u003C/h3>",{"type":518,"buttonBlock":833},[834],{"type":243,"buttonLink":835},[836],{"ariaLabel":9,"target":9,"url":73,"text":74,"entryType":12},[838],{"heading":458,"highlights":839},[840,843],{"term":841,"detail":842},"25%","Improvement in Return On Ad Spend",{"term":844,"detail":845},"4%","Reduction in Cost Per Transaction",[],{"uri":848,"id":849,"title":850,"url":851,"postDate":852,"dateUpdated":853,"slug":854,"sectionHandle":408,"type":420,"authors":855,"seo":863,"asset":873,"categories":879,"contentArea":881,"highlights":907,"articleSelect":918,"siteName":371},"peer-stories/groupm-improved-performance-for-multiple-clients","8048","GroupM Improved Performance for Multiple Clients","https://pixis-brand-web-1dfin.sevalla.page/peer-stories/groupm-improved-performance-for-multiple-clients/","2025-03-26T07:42:00-04:00","2025-04-02T05:01:31-04:00","groupm-improved-performance-for-multiple-clients",[856],{"fullName":371,"asset":857,"position":665,"bio":9,"linkedIn":9,"authorPage":862},[858],{"type":27,"image":859,"mobileImage":861},[860],{"src":663,"alt":9},[],[],{"title":864,"description":865,"advanced":866,"keywords":868,"social":869},"Case study | See how GroupM scaled with Pixis | Pixis","Learn how GroupM used Pixis to boost ad performance, save time, and deliver better impact.",{"canonical":384,"robots":867},[],[],{"facebook":870,"twitter":872},{"description":865,"title":871},"Case study | See how GroupM scaled with Pixis - Pixis",{"description":865,"title":871},[874],{"type":27,"image":875,"mobileImage":878},[876],{"src":877,"alt":9},"https://d2pybzedimtqqo.cloudfront.net/images/Peer-stories/groupm.png",[],[880],{"title":508,"slug":509},[882],{"blocks":883},[884,886,891,893,901,902],{"type":447,"textBlock":885},"\u003Ch2>About\u003C/h2>\u003Cp>Founded in 2001, GroupM is the world's largest media investment company and is responsible for more than $60 billion in annual media investments. GroupM creates, integrates, and scales technology-enabled services with premium partners, including Google, Meta, Amazon, and more.\u003C/p>\u003Ch2>Challenge\u003C/h2>\u003Cp>GroupM wanted to identify bid and budget inefficiencies across multiple client campaigns, with the help of AI models.\u003C/p>\u003Ch2>Solution\u003C/h2>\u003Cp>Pixis' AI was deployed across GroupM's client campaigns to gain a deeper understanding of their target audience, their pain points, preferences, and behaviors. These insights were used to generate real-time performance recommendations for better targeting, creatives, and budget optimization across channels and campaigns. Once these AI generated performance recommendations came into effect, the client campaigns saw an increase in performance and enabled GroupM to deliver the best possible ROI to its clients worldwide.\u003C/p>",{"type":450,"blockQuotation":887},[888],{"text":889,"source":890},"\u003Cp>Being one of the biggest media spenders, we naturally wanted to optimize our campaigns' bids and budgets. Pixis' proprietary AI models proved to be the right choice for this optimization, and our campaign managers were able to seamlessly leverage these AI systems.\u003C/p>","GroupM",{"type":447,"textBlock":892},"\u003Ch2>Results\u003C/h2>\u003Cp>GroupM was able to successfully leverage Pixis' AI systems to improve the campaign budgeting efficiencies for its multiple clients.\u003C/p>",{"type":824,"checklist":894},[895,897,899],{"text":896},"41% Increase in Revenue (Bombay Shaving Company)",{"text":898},"47% Improvement in Results (Bombay Shaving Company)",{"text":900},"90% Improvement in Daily Subscriptions (Hotstar)",{"type":447,"textBlock":831},{"type":518,"buttonBlock":903},[904],{"type":243,"buttonLink":905},[906],{"ariaLabel":9,"target":9,"url":73,"text":74,"entryType":12},[908],{"heading":458,"highlights":909},[910,912,915],{"term":911,"detail":531},"41%",{"term":913,"detail":914},"47%","Improvement in Results",{"term":916,"detail":917},"90%","Improvement in Daily Subscriptions",[],{"uri":920,"id":921,"title":922,"url":923,"postDate":924,"dateUpdated":925,"slug":926,"sectionHandle":408,"type":420,"authors":927,"seo":935,"asset":945,"categories":951,"contentArea":953,"highlights":963,"articleSelect":974,"siteName":371},"peer-stories/ai-powered-optimization-improves-return-on-ad-spend-by-43-for-a-sustainable-footwear-and-apparel-brand","8031","AI-powered Optimization Improves Return On Ad Spend by 43% for a sustainable footwear and apparel brand","https://pixis-brand-web-1dfin.sevalla.page/peer-stories/ai-powered-optimization-improves-return-on-ad-spend-by-43-for-a-sustainable-footwear-and-apparel-brand/","2025-03-26T07:38:00-04:00","2025-04-02T05:02:26-04:00","ai-powered-optimization-improves-return-on-ad-spend-by-43-for-a-sustainable-footwear-and-apparel-brand",[928],{"fullName":371,"asset":929,"position":665,"bio":9,"linkedIn":9,"authorPage":934},[930],{"type":27,"image":931,"mobileImage":933},[932],{"src":663,"alt":9},[],[],{"title":936,"description":937,"advanced":938,"keywords":940,"social":941},"Case study | See how footwear and apparel brands scaled with Pixis | Pixis","Learn how footwear and apparel brands used Pixis to boost ad performance, save time, and deliver better impact.",{"canonical":384,"robots":939},[],[],{"facebook":942,"twitter":944},{"description":937,"title":943},"Case study | See how footwear and apparel brands scaled with Pixis - Pixis",{"description":937,"title":943},[946],{"type":27,"image":947,"mobileImage":950},[948],{"src":949,"alt":9},"https://d2pybzedimtqqo.cloudfront.net/images/Peer-stories/apparel.png",[],[952],{"title":438,"slug":439},[954],{"blocks":955},[956,958],{"type":447,"textBlock":957},"\u003Ch2>Challenge\u003C/h2>\u003Cp>\u003Cstrong>Identifying new audiences and scaling campaigns efficiently\u003C/strong>\u003C/p>\u003Cp>To further its global expansion, the environmentally conscious brand sought to identify new audiences and brand enthusiasts who are excited about sustainable footwear and innovative products. However, their broadly-targeted campaigns led to inefficient ad spends.\u003C/p>\u003Cp>Additionally, their manual approach to budget optimization was proving to be resource intensive and frequently overwhelming. To tackle these challenges, they decided to look beyond traditional campaign solutions\u003C/p>\u003Ch2>Solution\u003C/h2>\u003Cp>\u003Cstrong>Leverage Pixis’ complete AI infrastructure to unlock growth and efficiency\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>The right audience: Hyper-targeting with AI\u003C/strong>\u003C/p>\u003Cp>The brand leveraged Pixis Targeting AI to identify \u003Cstrong>high-intent audiences specific to their brand and goals\u003C/strong>. Pixis Targeting AI consists of clustering models that create cohorts of the most relevant audience based on several factors such as demographics, psychographics, engagement data, and more. Based on their performance in live campaigns, these cohorts are updated in real-time, ensuring continuous refinement without incurring the high costs commonly associated with hyper-targeting.\u003C/p>\u003Cp>After generating the right portfolio of targeting groups, the AI recommended a set of cohorts based on \"Travel, Training, Food, Fashion & Accessories, Running, and Eco-Tourism\". An immediate effect of targeting these refined audiences was an \u003Cstrong>improved Conversion Rate of +33%\u003C/strong>.\u003C/p>\u003Ch3>The right performance strategy: Optimizing campaigns with AI \u003C/h3>\u003Cp>Once the optimal target audiences were identified, the brand had to deploy them across their omni-channel media buying efforts. To achieve this, Pixis Performance AI first conducts a predictive analysis of each campaign’s performance based on its historic learning and then implements continuous adjustments based on real time data and results.\u003C/p>\u003Cp>\u003Cstrong>Machine-learning based, scalable automation\u003C/strong> made this feasible for the company without putting undue strain on their existing resources. At the same time, the ongoing optimization resulted in positive down funnel effects, such as a \u003Cstrong>+29% improved Cost Per Transaction\u003C/strong>.\u003C/p>\u003Ch2>Results\u003C/h2>\u003Ch3>AI-powered growth through smart optimization\u003C/h3>\u003Cp>AI helped the innovative footwear retailer to launch and manage more campaigns simultaneously, to a larger set of audiences, with significant performance improvements.\u003C/p>\u003Cp>By leveraging the Pixis codeless AI infrastructure, the team achieved a \u003Cstrong>43% improvement in Return on Ad Spend (ROAS)\u003C/strong> overall in the first two months of their partnership. Continuous subsequent improvements gave the brand the confidence to expand their partnership with Pixis, including a comprehensive test of Pixis’ Creative AI product.\u003C/p>\u003Ch3>Discover Pixis\u003C/h3>",{"type":518,"buttonBlock":959},[960],{"type":243,"buttonLink":961},[962],{"ariaLabel":9,"target":9,"url":73,"text":74,"entryType":12},[964],{"heading":458,"highlights":965},[966,969,972],{"term":967,"detail":968},"43%","Increase in Return on Ad Spend (ROAS)",{"term":970,"detail":971},"33%","Improved Conversion Rate",{"term":973,"detail":845},"29%",[],{"uri":976,"id":977,"title":978,"url":979,"postDate":980,"dateUpdated":981,"slug":982,"sectionHandle":408,"type":420,"authors":983,"seo":991,"asset":1001,"categories":1007,"contentArea":1009,"highlights":1033,"articleSelect":1043,"siteName":371},"peer-stories/flo-mattress-improves-its-clickthrough-rate-ctr-by-52","8011","Flo Mattress Improves its Clickthrough Rate (CTR) by 52%","https://pixis-brand-web-1dfin.sevalla.page/peer-stories/flo-mattress-improves-its-clickthrough-rate-ctr-by-52/","2025-03-26T07:33:00-04:00","2025-04-04T10:57:17-04:00","flo-mattress-improves-its-clickthrough-rate-ctr-by-52",[984],{"fullName":371,"asset":985,"position":665,"bio":9,"linkedIn":9,"authorPage":990},[986],{"type":27,"image":987,"mobileImage":989},[988],{"src":663,"alt":9},[],[],{"title":992,"description":993,"advanced":994,"keywords":996,"social":997},"Case study | See how Flo scaled with Pixis | Pixis","Learn how Flo used Pixis to boost ad performance, save time, and deliver better impact.",{"canonical":384,"robots":995},[],[],{"facebook":998,"twitter":1000},{"description":993,"title":999},"Case study | See how Flo scaled with Pixis - Pixis",{"description":993,"title":999},[1002],{"type":27,"image":1003,"mobileImage":1006},[1004],{"src":1005,"alt":9},"https://d2pybzedimtqqo.cloudfront.net/images/Peer-stories/flo.png",[],[1008],{"title":438,"slug":439},[1010],{"blocks":1011},[1012,1014,1022,1027,1028],{"type":447,"textBlock":1013},"\u003Ch3>About\u003C/h3>\u003Cp>Founded in 2018, Flo enables users to buy mattresses that are customized to their needs. The brand uses special technology to vacuum pack its mattresses that helps them ship it without any hassles.\u003C/p>\u003Ch3>Challenge\u003C/h3>\u003Cp>A highly competitive market meant a high Cost Per Thousand Impressions(CPM) month on month, which Flo aimed to bring down.\u003C/p>\u003Ch3>Solution\u003C/h3>\u003Cp>Pixis' AI redistributed Flo's ad budgets based on its campaign performance with special emphasis on highly-profitable hours of the day, while it simultaneously generated new audience cohorts for scale. It further focussed on continuous and accurate messaging by customizing ad copy and creatives for its audience cohorts which led to swift improvement in Cost Per Purchase (CPP), Return On Ad Spend (ROAS), and Click-Through Rate (CTR).\u003C/p>\u003Cp>All of this led to the last day of the sale being heavily optimized and scaled, which resulted in \u003Cstrong>150% more purchases\u003C/strong> than usual.\u003C/p>\u003Ch3>Results\u003C/h3>\u003Cp>Pixis' AI Infrastructure helped Flo Mattress get more impressions on their ad campaigns seamlessly.\u003C/p>",{"type":824,"checklist":1015},[1016,1018,1020],{"text":1017},"52% Improvement in Click Through Rate",{"text":1019},"13% Improvement in Return On Ad Spend",{"text":1021},"12% Improvement in Cost Per Purchase",{"type":450,"blockQuotation":1023},[1024],{"text":1025,"source":1026},"\u003Cp>Stabilising the Cost Per Purchase(CPP) while doubling the scale of our campaigns was what we aimed to do, and Pixis AI seamlessly integrated to our systems to enable us to do the same.\u003C/p>","Flo Mattress",{"type":447,"textBlock":831},{"type":518,"buttonBlock":1029},[1030],{"type":243,"buttonLink":1031},[1032],{"ariaLabel":9,"target":9,"url":73,"text":74,"entryType":12},[1034],{"heading":458,"highlights":1035},[1036,1039,1041],{"term":1037,"detail":1038},"52%","Improvement in Click Through Rate",{"term":1040,"detail":842},"13%",{"term":770,"detail":1042},"Improvement in Cost Per Purchase",[],{"uri":1045,"id":1046,"title":1047,"url":1048,"postDate":1049,"dateUpdated":1050,"slug":1051,"sectionHandle":408,"type":420,"authors":1052,"seo":1060,"asset":1070,"categories":1076,"contentArea":1078,"highlights":1088,"articleSelect":1095,"siteName":371},"peer-stories/ai-powered-budget-optimization-improves-a-clothing-brands-return-on-ad-spend-by-33","7995","AI-powered Budget Optimization Improves A Clothing Brand's Return On Ad Spend by 33%","https://pixis-brand-web-1dfin.sevalla.page/peer-stories/ai-powered-budget-optimization-improves-a-clothing-brands-return-on-ad-spend-by-33/","2025-03-26T07:14:00-04:00","2025-04-02T05:03:43-04:00","ai-powered-budget-optimization-improves-a-clothing-brands-return-on-ad-spend-by-33",[1053],{"fullName":371,"asset":1054,"position":665,"bio":9,"linkedIn":9,"authorPage":1059},[1055],{"type":27,"image":1056,"mobileImage":1058},[1057],{"src":663,"alt":9},[],[],{"title":1061,"description":1062,"advanced":1063,"keywords":1065,"social":1066},"Case study | See how A Clothing Brand scaled with Pixis | Pixis","Learn how A Clothing Brand used Pixis to boost ad performance, save time, and deliver better impact.",{"canonical":384,"robots":1064},[],[],{"facebook":1067,"twitter":1069},{"description":1062,"title":1068},"Case study | See how A Clothing Brand scaled with Pixis - Pixis",{"description":1062,"title":1068},[1071],{"type":27,"image":1072,"mobileImage":1075},[1073],{"src":1074,"alt":9},"https://d2pybzedimtqqo.cloudfront.net/images/Peer-stories/hello-fresh.png",[],[1077],{"title":438,"slug":439},[1079],{"blocks":1080},[1081,1083],{"type":447,"textBlock":1082},"\u003Ch2>Challenge\u003C/h2>\u003Cp>\u003Cstrong>Frequent manual intervention for budget optimization\u003C/strong>\u003C/p>\u003Cp>The company had invested a lot of time and effort to develop a system of rules that could be used to automate decisions to scale campaigns. Now, they had to find a sustainable way of maintaining and implementing these rules across different channels. In addition to this, the team found it challenging to tweak their system’s logic to accommodate fluctuations in cost and inventory. For example, they faced performance difficulties and inefficiencies at peak times during holidays and weekends, at which point frequent manual intervention was required. This prompted them to look for intelligent solutions that could help them solve these challenges permanently, with minimal supervision.\u003C/p>\u003Cp>\u003Cstrong>Lack of time to focus on strategy and messaging\u003C/strong>\u003C/p>\u003Cp>Having observed that most of their quality resources were tied up in routine budget management, The activewear company's management was further motivated to find an intelligent solution. At the crux of the challenge was a desire to minimize human intervention on tasks that could benefit more from a high degree of machine and artificial intelligence, thereby, allowing their teams all the bandwidth to focus on strategy. In essence, they were looking for the best ways to automate their identified logic and strategies, products to help them discover channels with the most incremental revenue, and track budget allocation for the channels in real-time.\u003C/p>\u003Ch2>Solution\u003C/h2>\u003Cp>\u003Cstrong>Pixis codeless AI infrastructure for campaign optimization\u003C/strong>\u003C/p>\u003Cp>Pixis Performance AI scales the best performing campaigns, improving efficiency and incrementality through effective budget redistribution. The clothing brand initially deployed Pixis Performance AI through two A/B tests, which ran for approximately one month. In the first test, they limited the Performance AI system to budget optimization on an ad set level. \u003Cstrong>This increased their Return on Investment (ROI) by 18%\u003C/strong>. In the second test, Performance AI redistributed their budget intelligently across campaigns, leading to a \u003Cstrong>33% increase in Return on Ad Spend (ROAS) while keeping their overall campaign budget constant\u003C/strong>. By doing so, true AI significantly outperformed two rule-based automation tools that were tested simultaneously. \u003C/p>\u003Cp>An additional big win for them was finding a solution to their constant manual intervention. Deploying Pixis codeless AI infrastructure led to their campaigns being continuously monitored and managed in an autonomous manner. This gave the team more bandwidth for the development of new strategies and compelling messaging.\u003C/p>\u003Ch2>Results\u003C/h2>\u003Cp>\u003Cstrong>AI-driven smart optimization of campaigns\u003C/strong>\u003C/p>\u003Cp>The premium clothing brand scaled their high-performing campaigns through AI-powered optimization to\u003Cstrong> improve their Return on Ad Spend (ROAS) by 33%\u003C/strong>. The higher degree of efficiency in budget redistribution enabled by a true AI solution also \u003Cstrong>lowered their cost per incremental conversion by more than 30%\u003C/strong>. \u003C/p>\u003Cp>Today, they are deploying Pixis AI infrastructure to automate additional aspects of their performance marketing such as supporting their marketing efforts on Tiktok and Google ads.\u003C/p>\u003Ch3>Discover Pixis\u003C/h3>",{"type":518,"buttonBlock":1084},[1085],{"type":243,"buttonLink":1086},[1087],{"ariaLabel":9,"target":9,"url":73,"text":74,"entryType":12},[1089],{"heading":458,"highlights":1090},[1091,1092],{"term":970,"detail":968},{"term":1093,"detail":1094},"30%","Reduced Cost Per Incremental Conversion",[],{"uri":1097,"id":1098,"title":1099,"url":1100,"postDate":1101,"dateUpdated":1102,"slug":1103,"sectionHandle":408,"type":420,"authors":1104,"seo":1112,"asset":1122,"categories":1128,"contentArea":1131,"highlights":1163,"articleSelect":1174,"siteName":371},"peer-stories/madison-world-improved-performance-for-multiple-clients","5899","Madison World Improved Performance for Multiple Clients","https://pixis-brand-web-1dfin.sevalla.page/peer-stories/madison-world-improved-performance-for-multiple-clients/","2025-03-24T11:18:00-04:00","2025-04-02T05:04:27-04:00","madison-world-improved-performance-for-multiple-clients",[1105],{"fullName":371,"asset":1106,"position":665,"bio":9,"linkedIn":9,"authorPage":1111},[1107],{"type":27,"image":1108,"mobileImage":1110},[1109],{"src":663,"alt":9},[],[],{"title":1113,"description":1114,"advanced":1115,"keywords":1117,"social":1118},"Case study | See how Madison World scaled with Pixis | Pixis","Learn how Madison World used Pixis to boost ad performance, save time, and deliver better impact.",{"canonical":384,"robots":1116},[],[],{"facebook":1119,"twitter":1121},{"description":1114,"title":1120},"Case study | See how Madison World scaled with Pixis - Pixis",{"description":1114,"title":1120},[1123],{"type":27,"image":1124,"mobileImage":1127},[1125],{"src":1126,"alt":9},"https://d2pybzedimtqqo.cloudfront.net/images/Peer-stories/madison-world.png",[],[1129],{"title":128,"slug":1130},"agency",[1132],{"blocks":1133},[1134,1136,1138,1142,1144,1152,1157],{"type":447,"textBlock":1135},"\u003Ch2>About\u003C/h2>\u003Cp>Founded in 1988, Madison World is a diversified communication group that specializes in various functions such as advertising, media, business analytics, PR, events, and more. Spanning across India, Sri Lanka, and Thailand, Madison World serves approximately 500 advertisers and is recognized as India's second most powerful media agency.\u003C/p>\u003Ch2>Challenge\u003C/h2>\u003Cp>Madison was looking to tap into the right audience cohorts to increase the quality and quantity of their leads. For select clients, they also wanted to help them rapidly scale whilst maintaining the budget efficiency.\u003C/p>",{"type":447,"textBlock":1137},"\u003Ch3>Solution\u003C/h3>\u003Cp>Pixis' AI was deployed across Madison World's clients campaigns to gain a deeper understanding of their target audience, their pain points, preferences and behaviours. These insights were used to generate \u003Cstrong>real-time performance recommendations\u003C/strong> for better targeting, creatives, and budget optimization across channels and campaigns. \u003C/p>",{"type":450,"blockQuotation":1139},[1140],{"text":1141,"source":9},"\u003Cp>Pixis' AI was deployed [...] to gain a deeper understanding of their target audience, their pain points, preferences and behaviours.\u003C/p>",{"type":447,"textBlock":1143},"\u003Cp>Once these AI generated performance recommendations came into effect, the \u003Cstrong>client campaigns saw an increase in performance and enabled Madison World to deliver the best possible ROI to its clients worldwide.\u003C/strong>\u003C/p>\u003Ch2>Results\u003C/h2>\u003Cp>Madison was able to leverage Pixis' AI infrastructure to scale campaign efforts for their multiple clients without breaking the bank.\u003C/p>",{"type":824,"checklist":1145},[1146,1148,1150],{"text":1147},"30% Reduction in Cost Per Lead",{"text":1149},"94% Increase in Average Daily Leads",{"text":1151},"63% Higher Scale in Campaigns",{"type":450,"blockQuotation":1153},[1154],{"text":1155,"source":1156},"\u003Cp>We've always been on the lookout for developing radical new ways, tools, processes and systems for our clients. When we heard about Pixis' AI infrastructure for marketing, we immediately leveraged it to advance our clients' paid marketing campaign efforts.\u003C/p>","Madison World",{"type":518,"buttonBlock":1158},[1159],{"type":243,"buttonLink":1160},[1161],{"ariaLabel":9,"target":9,"url":73,"text":1162,"entryType":12},"See Pixis in action",[1164],{"heading":458,"highlights":1165},[1166,1168,1171],{"term":1093,"detail":1167},"Reduction in Cost Per Lead",{"term":1169,"detail":1170},"94%","Increase in Average Daily Leads",{"term":1172,"detail":1173},"63%","Higher Scale in Campaigns",[],{"uri":1176,"id":1177,"title":1178,"url":1179,"postDate":1180,"dateUpdated":1181,"slug":1182,"sectionHandle":408,"type":420,"authors":1183,"seo":1191,"asset":1201,"categories":1207,"contentArea":1209,"highlights":1240,"articleSelect":1250,"siteName":371},"peer-stories/ai-delivers-more-users-for-swiggy-at-43-better-cost","5861","AI delivers more users for Swiggy, at 43% better cost","https://pixis-brand-web-1dfin.sevalla.page/peer-stories/ai-delivers-more-users-for-swiggy-at-43-better-cost/","2025-03-24T11:08:00-04:00","2025-04-02T05:04:58-04:00","ai-delivers-more-users-for-swiggy-at-43-better-cost",[1184],{"fullName":371,"asset":1185,"position":665,"bio":9,"linkedIn":9,"authorPage":1190},[1186],{"type":27,"image":1187,"mobileImage":1189},[1188],{"src":663,"alt":9},[],[],{"title":1192,"description":1193,"advanced":1194,"keywords":1196,"social":1197},"Case study | See how Swigggy scaled with Pixis | Pixis","Learn how Swiggy used Pixis to boost ad performance, save time, and deliver better impact.",{"canonical":384,"robots":1195},[],[],{"facebook":1198,"twitter":1200},{"description":1193,"title":1199},"Case study | See how Swiggy scaled with Pixis - Pixis",{"description":1193,"title":1199},[1202],{"type":27,"image":1203,"mobileImage":1206},[1204],{"src":1205,"alt":9},"https://d2pybzedimtqqo.cloudfront.net/images/Peer-stories/swiggy.png",[],[1208],{"title":748,"slug":749},[1210],{"blocks":1211},[1212,1214,1218,1220,1228,1230,1235],{"type":447,"textBlock":1213},"\u003Ch2>About\u003C/h2>\u003Cp>A leader in food ordering and delivery. Valued at $10.7 billion, Swiggy in India’s leading on-demand convenience platform with a vision to elevate the quality of life for the urban consumer by offering unparalleled convenience. Since 2014, Swiggy connects consumers to over 200,000 restaurant partners in hundreds of cities. Its quick commerce grocery service Instamart is present in over 25 cities. Using innovative technology, Swiggy provides a hassle-free, fast, and reliable delivery experience.\u003C/p>\u003Ch2>Challenge: Unlocking additional channels outside of Search\u003C/h2>\u003Cp>To support their continued expansion, Swiggy had built a powerful growth engine for their mobile app, based on high intent channels. Specifically, Search was highly effective in identifying customers for whom Swiggy’s service offering was immediately relevant. At the same time, these high intent channels offered limited volume at comparatively high cost and were vulnerable to disruption by competitors.\u003C/p>\u003Cp>The leadership team at Swiggy determined that it was of strategic importance to diversify their media sources. Early tests proved that Facebook had strong potential to deliver high traffic volume at lower costs. But the quality of installs generated from broad targeting was lacking. When it came to Cost per First Transaction - Swiggy’s North Star metric - the campaigns fell short of their goal.\u003C/p>\u003Ch2>Solution: Leverage Pixis’ AI across Facebook campaigns\u003C/h2>\u003Ch3>Targeting AI - Granular targeting at scale.\u003C/h3>\u003Cp>Swiggy turned to Pixis to implement an intelligent and scalable approach to micro target specific audiences. Instead of relying on broadly defined criteria that would have to be created and maintained manually, they automated the process through \u003Ca href=\"https://pixis-brand-web-1dfin.sevalla.page/products/performance-ai/\">Targeting AI\u003C/a>. Pixis’ Targeting AI uses machine learning algorithms to run thousands of experiments across available targeting parameters on a daily basis and continuously optimizes them while balancing against cost. For example, in addition to usual demographic criteria and location, Targeting AI also integrated complex sets of interests, and even regional weather data. \u003Cstrong>In the first six weeks, Targeting AI identified over 100,000 distinct personas to fuel Swiggy’s campaigns.\u003C/strong>\u003C/p>\u003Ch3>Creative AI - Consistently customized assets\u003C/h3>\u003Cp>The extensive number of audience then needed to be matched by an equally large amount of custom creatives. This is where \u003Ca href=\"https://pixis-brand-web-1dfin.sevalla.page/products/creative-ai/\">Creative AI\u003C/a> comes in. Using proprietary generative AI technology, it integrates existing templates and artwork as well as newly \u003Cstrong>generated copy and assets to produce infinite creative variants\u003C/strong>. A seamless integration with Adobe Creative Suite and advanced workflow and approval rules ensured that Swiggy’s creative team remained in full control of the published ads at all times. \u003Cstrong>In the first six weeks of their collaboration with Pixis, Swiggy published over 60,000 custom creatives.\u003C/strong>\u003C/p>",{"type":450,"blockQuotation":1215},[1216],{"text":1217,"source":9},"\u003Cp>[...]advanced workflow and approval rules ensured that Swiggy’s creative team remained in full control of the published ads at all times.\u003C/p>",{"type":447,"textBlock":1219},"\u003Ch3>Performance AI - Always-on optimization on down funnel metrics \u003C/h3>\u003Cp>Finally, Pixis’ Performance AI brought all the components of Swiggy’s Facebook strategy together. By connecting directly with their mobile attribution provider of choice, \u003Cstrong>Performance AI was able to persistently optimize against Swiggy’s main campaign goal\u003C/strong>: Cost per First Transaction.\u003C/p>\u003Ch2>Results: Goal-driven growth with confidence \u003C/h2>\u003Cp>The deployment of Pixis’ AI quickly paid off for Swiggy. In the first six weeks of deploying the solution, they achieved:\u003C/p>",{"type":824,"checklist":1221},[1222,1224,1226],{"text":1223},"270% Increase in Install Volume",{"text":1225},"41% Decrease in Cost per Install",{"text":1227},"41% Decrease in Cost per First Transaction",{"type":447,"textBlock":1229},"\u003Cp>The strong results gave Swiggy the confidence to scale up their budgets, and permanently incorporate Facebook as a major component of their growth strategy as they expand their partnership with Pixis. \u003C/p>\u003Cp>\u003Cstrong>With Pixis’, Swiggy published 60,000 custom creatives in six weeks.\u003C/strong>\u003C/p>",{"type":450,"blockQuotation":1231},[1232],{"text":1233,"source":1234},"\u003Cp>The ability to scale our campaigns and make Facebook work for us without doubling the team was a game changer for us. And the fact that we could optimize against down funnel metrics meant we could do so with confidence.”\u003C/p>","Awant Bhagat, General Manager, Digital Marketing @Swiggy",{"type":518,"buttonBlock":1236},[1237],{"type":243,"buttonLink":1238},[1239],{"ariaLabel":9,"target":9,"url":73,"text":1162,"entryType":12},[1241],{"heading":458,"highlights":1242},[1243,1246,1248],{"term":1244,"detail":1245},"270%","Increase in Install Volume",{"term":911,"detail":1247},"Reduction in Cost per Install",{"term":967,"detail":1249},"Reduction in Cost per First Transaction",[],{"uri":1252,"id":1253,"title":1254,"url":1255,"postDate":1256,"dateUpdated":1257,"slug":1258,"sectionHandle":408,"type":420,"authors":1259,"seo":1267,"asset":1277,"categories":1283,"contentArea":1285,"highlights":1312,"articleSelect":1323,"siteName":371},"peer-stories/betabrand-improved-its-return-on-ad-spend-roas-by-69","5823","Betabrand Improved its Return on Ad Spend (RoAS) by 69%","https://pixis-brand-web-1dfin.sevalla.page/peer-stories/betabrand-improved-its-return-on-ad-spend-roas-by-69/","2025-03-24T10:47:00-04:00","2025-04-02T05:05:37-04:00","betabrand-improved-its-return-on-ad-spend-roas-by-69",[1260],{"fullName":371,"asset":1261,"position":665,"bio":9,"linkedIn":9,"authorPage":1266},[1262],{"type":27,"image":1263,"mobileImage":1265},[1264],{"src":663,"alt":9},[],[],{"title":1268,"description":1269,"advanced":1270,"keywords":1272,"social":1273},"Case study | See how Bettabrand scaled with Pixis | Pixis","Learn how Bettabrand used Pixis to boost ad performance, save time, and deliver better impact.",{"canonical":384,"robots":1271},[],[],{"facebook":1274,"twitter":1276},{"description":1269,"title":1275},"Case study | See how Bettabrand scaled with Pixis - Pixis",{"description":1269,"title":1275},[1278],{"type":27,"image":1279,"mobileImage":1282},[1280],{"src":1281,"alt":9},"https://d2pybzedimtqqo.cloudfront.net/images/Peer-stories/betabrand.png",[],[1284],{"title":438,"slug":439},[1286],{"blocks":1287},[1288,1290,1295,1297,1305,1307],{"type":447,"textBlock":1289},"\u003Ch2>About\u003C/h2>\u003Cp>Founded in 2009, Betabrand is a fashion crowdfunding platform that makes community-sourced real-world products. Backed by top investors such as Morgan Stanley and Morado Ventures, Betabrand has more than 2 million members from the community in its design department who contribute to new launches.\u003C/p>\u003Ch2>Challenge\u003C/h2>\u003Cp>An objective to improve overall campaign performance with a focus on increasing the Clickthrough Rate(CTR), drove Betabrand to identify newer and more relevant keyword clusters to display to their audiences.\u003C/p>",{"type":450,"blockQuotation":1291},[1292],{"text":1293,"source":1294},"\u003Cp>There was a scope to reduce our non-branded Customer Acquisition Cost and improve our Return on Ad Spends. While there were other brands that offered this, Pixis' live insights and creative recommendations were exactly what we were looking for.\u003C/p>","Betabrand",{"type":447,"textBlock":1296},"\u003Ch2>Solution\u003C/h2>\u003Cp>Pixis' AI was deployed for Betabrand across Google campaigns to quickly identify high-performing keyword clustering cohorts for an improved performance. This was followed by ad copy variation generation through AI recommendations. Once these AI generated performance recommendations came into effect, Betabrand's campaigns saw an increase in performance through improved Customer Acquisition Cost (CAC), Click Trough Rate (CTR) and quality scores.\u003C/p>\u003Ch2>Results\u003C/h2>\u003Cp>Pixis' AI systems analyzed and simultaneously optimized Betabrand's Google campaigns, to achieve the target CAC, ROAS and CTR.\u003C/p>\u003Ch2>Impact\u003C/h2>",{"type":824,"checklist":1298},[1299,1301,1303],{"text":1300},"36% Reduction in Customer Acquisition Cost",{"text":1302},"69% Improvement in Return on Ad Spend",{"text":1304},"60.34% Uplift in Click Through Rate",{"type":447,"textBlock":1306},"\u003Ch3>See how Pixis can transform your advertising\u003C/h3>",{"type":518,"buttonBlock":1308},[1309],{"type":243,"buttonLink":1310},[1311],{"ariaLabel":9,"target":9,"url":73,"text":74,"entryType":12},[1313],{"heading":458,"highlights":1314},[1315,1318,1321],{"term":1316,"detail":1317},"36%","Reduction in Customer Acquisition Cost",{"term":1319,"detail":1320},"69%","Improvement in Return on Ad Spend",{"term":527,"detail":1322},"Uplift in Click Through Rate",[],{"uri":1325,"id":1326,"title":1327,"url":1328,"postDate":1329,"dateUpdated":1330,"slug":1331,"sectionHandle":408,"type":420,"authors":1332,"seo":1341,"asset":1351,"categories":1357,"contentArea":1359,"highlights":1376,"articleSelect":1387,"siteName":371},"peer-stories/klar-reduced-its-cost-per-first-transaction-cpft-by-29","3744","Klar Reduced its Cost Per First Transaction (CPFT) by 29%","https://pixis-brand-web-1dfin.sevalla.page/peer-stories/klar-reduced-its-cost-per-first-transaction-cpft-by-29/","2025-03-20T08:14:00-04:00","2025-04-02T05:05:58-04:00","klar-reduced-its-cost-per-first-transaction-cpft-by-29",[1333],{"fullName":1334,"asset":1335,"position":9,"bio":9,"linkedIn":9,"authorPage":1340},"Julie Poignot",[1336],{"type":27,"image":1337,"mobileImage":1339},[1338],{"src":663,"alt":9},[],[],{"title":1342,"description":1343,"advanced":1344,"keywords":1346,"social":1347},"Case study | See how Klar scaled with Pixis | Pixis","Learn how Klar used Pixis to boost ad performance, save time, and deliver better impact.",{"canonical":384,"robots":1345},[],[],{"facebook":1348,"twitter":1350},{"description":1343,"title":1349},"Case study | See how Klar scaled with Pixis - Pixis",{"description":1343,"title":1349},[1352],{"type":27,"image":1353,"mobileImage":1356},[1354],{"src":1355,"alt":9},"https://d2pybzedimtqqo.cloudfront.net/images/Peer-stories/klar.png",[],[1358],{"title":627,"slug":628},[1360],{"blocks":1361},[1362,1364,1369,1371],{"type":447,"textBlock":1363},"\u003Ch3>About\u003C/h3>\u003Cp>Founded in 2019, Klar is one of the world's leading digital financial services platforms. Venture-backed by top investors such as General Atlantic, Quona Capital, and Acrew Capital, Klar provides instant credit and no commission cashback and withdrawal services via a card and mobile application.\u003C/p>\u003Ch3>Challenge\u003C/h3>\u003Cp>Shifting behavior of their target audience across multiple platforms increased Klar's Cost Per First Transaction (CPFT). They needed to target the cohorts in the right place at the right time to drive marketing performance and optimizing budgets across platforms without compromising on cost efficiency.\u003C/p>",{"type":450,"blockQuotation":1365},[1366],{"text":1367,"source":1368},"\u003Cp>Our objective was to reduce the cost of bringing in the first transactions, and Pixis was a good fit for us to achieve this goal together.\u003C/p>","Klar",{"type":447,"textBlock":1370},"\u003Ch3>Solution\u003C/h3>\u003Cp>Pixis' AI helped Klar redistribute its ad budgets across campaigns and platforms by segmenting Klar's target audience into granular cohorts (7 from earlier 2) for improved performance. Once these AI-generated performance recommendations came into effect, Klar campaigns saw an increase in performance through improved cost efficiency across all marketing channels and reduce Cost Per First Transaction (CPFT).\u003C/p>\u003Ch3>Results\u003C/h3>\u003Cp>Pixis helped Klar optimize its marketing spends and scale campaign effectiveness by enabling the right targeting, creatives, and spend optimization in real-time, at scale.\u003C/p>\u003Ch4>Discover Pixis\u003C/h4>",{"type":518,"buttonBlock":1372},[1373],{"type":243,"buttonLink":1374},[1375],{"ariaLabel":9,"target":9,"url":73,"text":74,"entryType":12},[1377],{"heading":458,"highlights":1378},[1379,1381,1384],{"term":973,"detail":1380},"Reduction in Cost Per First Transaction",{"term":1382,"detail":1383},"31%","Reduction in Cost Per Installation",{"term":1385,"detail":1386},"42%","Improvement in First Transaction Volume",[],1775681195637]