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See how Swigggy scaled with Pixis | Pixis","Learn how Swiggy used Pixis to boost ad performance, save time, and deliver better impact.",{"canonical":396,"robots":397},"",[],[],{"facebook":400,"twitter":402},{"description":394,"title":401},"Case study | See how Swiggy scaled with Pixis - Pixis",{"description":394,"title":401},[404],{"type":27,"image":405,"mobileImage":408},[406],{"src":407,"alt":9},"https://d2pybzedimtqqo.cloudfront.net/images/Peer-stories/swiggy.png",[],[410],{"title":411,"slug":412},"Food & Beverage","food-beverage",[414],{"blocks":415},[416,419,424,426,435,437,442],{"type":417,"textBlock":418},"textBlock_Entry","\u003Ch2>About\u003C/h2>\u003Cp>A leader in food ordering and delivery. Valued at $10.7 billion, Swiggy in India’s leading on-demand convenience platform with a vision to elevate the quality of life for the urban consumer by offering unparalleled convenience. Since 2014, Swiggy connects consumers to over 200,000 restaurant partners in hundreds of cities. Its quick commerce grocery service Instamart is present in over 25 cities. Using innovative technology, Swiggy provides a hassle-free, fast, and reliable delivery experience.\u003C/p>\u003Ch2>Challenge: Unlocking additional channels outside of Search\u003C/h2>\u003Cp>To support their continued expansion, Swiggy had built a powerful growth engine for their mobile app, based on high intent channels. Specifically, Search was highly effective in identifying customers for whom Swiggy’s service offering was immediately relevant. At the same time, these high intent channels offered limited volume at comparatively high cost and were vulnerable to disruption by competitors.\u003C/p>\u003Cp>The leadership team at Swiggy determined that it was of strategic importance to diversify their media sources. Early tests proved that Facebook had strong potential to deliver high traffic volume at lower costs. But the quality of installs generated from broad targeting was lacking. When it came to Cost per First Transaction - Swiggy’s North Star metric - the campaigns fell short of their goal.\u003C/p>\u003Ch2>Solution: Leverage Pixis’ AI across Facebook campaigns\u003C/h2>\u003Ch3>Targeting AI - Granular targeting at scale.\u003C/h3>\u003Cp>Swiggy turned to Pixis to implement an intelligent and scalable approach to micro target specific audiences. Instead of relying on broadly defined criteria that would have to be created and maintained manually, they automated the process through \u003Ca href=\"https://pixis-brand-web-1dfin.sevalla.page/products/performance-ai/\">Targeting AI\u003C/a>. Pixis’ Targeting AI uses machine learning algorithms to run thousands of experiments across available targeting parameters on a daily basis and continuously optimizes them while balancing against cost. For example, in addition to usual demographic criteria and location, Targeting AI also integrated complex sets of interests, and even regional weather data. \u003Cstrong>In the first six weeks, Targeting AI identified over 100,000 distinct personas to fuel Swiggy’s campaigns.\u003C/strong>\u003C/p>\u003Ch3>Creative AI - Consistently customized assets\u003C/h3>\u003Cp>The extensive number of audience then needed to be matched by an equally large amount of custom creatives. This is where \u003Ca href=\"https://pixis-brand-web-1dfin.sevalla.page/products/creative-ai/\">Creative AI\u003C/a> comes in. Using proprietary generative AI technology, it integrates existing templates and artwork as well as newly \u003Cstrong>generated copy and assets to produce infinite creative variants\u003C/strong>. A seamless integration with Adobe Creative Suite and advanced workflow and approval rules ensured that Swiggy’s creative team remained in full control of the published ads at all times. \u003Cstrong>In the first six weeks of their collaboration with Pixis, Swiggy published over 60,000 custom creatives.\u003C/strong>\u003C/p>",{"type":420,"blockQuotation":421},"blockQuotation_Entry",[422],{"text":423,"source":9},"\u003Cp>[...]advanced workflow and approval rules ensured that Swiggy’s creative team remained in full control of the published ads at all times.\u003C/p>",{"type":417,"textBlock":425},"\u003Ch3>Performance AI - Always-on optimization on down funnel metrics \u003C/h3>\u003Cp>Finally, Pixis’ Performance AI brought all the components of Swiggy’s Facebook strategy together. By connecting directly with their mobile attribution provider of choice, \u003Cstrong>Performance AI was able to persistently optimize against Swiggy’s main campaign goal\u003C/strong>: Cost per First Transaction.\u003C/p>\u003Ch2>Results: Goal-driven growth with confidence \u003C/h2>\u003Cp>The deployment of Pixis’ AI quickly paid off for Swiggy. In the first six weeks of deploying the solution, they achieved:\u003C/p>",{"type":427,"checklist":428},"checklist_Entry",[429,431,433],{"text":430},"270% Increase in Install Volume",{"text":432},"41% Decrease in Cost per Install",{"text":434},"41% Decrease in Cost per First Transaction",{"type":417,"textBlock":436},"\u003Cp>The strong results gave Swiggy the confidence to scale up their budgets, and permanently incorporate Facebook as a major component of their growth strategy as they expand their partnership with Pixis. \u003C/p>\u003Cp>\u003Cstrong>With Pixis’, Swiggy published 60,000 custom creatives in six weeks.\u003C/strong>\u003C/p>",{"type":420,"blockQuotation":438},[439],{"text":440,"source":441},"\u003Cp>The ability to scale our campaigns and make Facebook work for us without doubling the team was a game changer for us. And the fact that we could optimize against down funnel metrics meant we could do so with confidence.”\u003C/p>","Awant Bhagat, General Manager, Digital Marketing @Swiggy",{"type":443,"buttonBlock":444},"buttons_Entry",[445],{"type":243,"buttonLink":446},[447],{"ariaLabel":9,"target":9,"url":73,"text":448,"entryType":12},"See Pixis in action",[450],{"heading":451,"highlights":452},"Impact",[453,456,459],{"term":454,"detail":455},"270%","Increase in Install Volume",{"term":457,"detail":458},"41%","Reduction in Cost per Install",{"term":460,"detail":461},"43%","Reduction in Cost per First Transaction",[],[464,520,577,639],{"uri":465,"id":466,"title":467,"url":468,"postDate":469,"dateUpdated":470,"slug":471,"sectionHandle":380,"type":381,"authors":472,"seo":478,"asset":486,"categories":492,"contentArea":496,"highlights":508,"articleSelect":519,"siteName":371},"peer-stories/driven-improves-roas-for-a-latam-retail-advertiser-using-pixis-prism","31211","Driven improves ROAS by 60% for a LATAM retail advertiser using Pixis Prism","https://pixis-brand-web-1dfin.sevalla.page/peer-stories/driven-improves-roas-for-a-latam-retail-advertiser-using-pixis-prism/","2025-07-03T09:57:47-04:00","2026-02-20T12:07:47-05:00","driven-improves-roas-for-a-latam-retail-advertiser-using-pixis-prism",[473],{"fullName":474,"asset":475,"position":476,"bio":9,"linkedIn":9,"authorPage":477},"Bhavika Parlani",[],"Marketing Coordinator",[],{"title":479,"description":396,"advanced":480,"keywords":482,"social":483},"Driven improves ROAS by 60% for a LATAM retail advertiser using Pixis Prism | Pixis",{"canonical":396,"robots":481},[],[],{"facebook":484,"twitter":485},{"description":396,"title":479},{"description":396,"title":479},[487],{"type":27,"image":488,"mobileImage":491},[489],{"src":490,"alt":9},"https://d2pybzedimtqqo.cloudfront.net/images/image-15_2026-02-20-170600_nmgz.png",[],[493],{"title":494,"slug":495},"Media Agency","media-agency",[497],{"blocks":498},[499,501,503],{"type":417,"textBlock":500},"\u003Ch3>About\u003C/h3>\u003Cp>Driven, a LATAM-based agency, was managing paid search for a large retail advertiser operating under tight budget constraints. While the account showed strong brand demand, inefficiencies in campaign structure, keyword coverage, and budget allocation were limiting revenue growth and keeping ROAS below target.\u003C/p>\u003Cp>By activating Pixis Prism, Driven applied data-backed optimization recommendations across search and Performance Max campaigns. This helped unlock significant efficiency and revenue gains within weeks, without increasing overall spend.\u003C/p>\u003Ch3>Challenge: Driven needed to improve return on ad spend and revenue performance while working with constrained and, in some areas, reduced budgets. Key challenges included:\u003C/h3>\u003Cul>\u003Cli>Inefficient keyword and campaign structures impacting efficiency\u003C/li>\u003Cli>Budget misallocation across Search and Performance Max\u003C/li>\u003Cli>Limited visibility into pacing issues and policy-driven performance bottlenecks\u003C/li>\u003Cli>Pressure to meet long-standing ROAS targets without increasing investment\u003C/li>\u003C/ul>",{"type":417,"textBlock":502},"\u003Ch3>Solution: The Pixis Prism approach\u003C/h3>\u003Cp>Driven used Pixis Prism’s optimization and analytics capabilities to identify high-impact opportunities across the account. Key actions included:\u003C/p>\u003Cul>\u003Cli>Applying account-level negative keyword recommendations to reduce wasted spend\u003C/li>\u003Cli>Making bid and budget adjustments guided by Prism’s pacing and performance insights\u003C/li>\u003Cli>Refining campaign structure to improve signal quality and conversion efficiency\u003C/li>\u003Cli>Auditing platform-level issues, including policy and extension-related inefficiencies, surfaced through Prism diagnostics\u003C/li>\u003C/ul>\u003Cp>All recommendations were validated against platform data, ensuring changes were traceable and measurable.\u003C/p>\u003Ch3>Result: Within 4 to 6 weeks, the account delivered clear improvements across efficiency and revenue.\u003C/h3>\u003Cp>\u003Cstrong>Main Search branding campaign\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Conversions increased by approximately 60%\u003C/li>\u003Cli>Revenue increased by approximately 62%\u003C/li>\u003Cli>Investment reduced by approximately 4%\u003C/li>\u003Cli>ROAS improved from 8 to 13\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Performance Max campaign\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Budget reduced by approximately 80%\u003C/li>\u003Cli>ROAS improved from 9 to 18\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Overall account performance\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Approximately R$30,000 in incremental revenue generated\u003C/li>\u003Cli>Overall ROAS target achieved for the first time in a long period\u003C/li>\u003Cli>Total ROAS improved by 60%\u003C/li>\u003C/ul>\u003Ch3>Why it worked\u003C/h3>\u003Cp>This case shows how actionable insights can drive meaningful performance gains without additional spend. By tying Prism recommendations directly to measurable changes such as keyword exclusions, budget reallocation, and campaign refinements, Driven was able to improve efficiency even under budget pressure.\u003C/p>\u003Cp>The results were clearly attributable to Prism-driven optimizations, creating a strong before-and-after narrative grounded in real account data.\u003C/p>",{"type":443,"buttonBlock":504},[505],{"type":243,"buttonLink":506},[507],{"ariaLabel":9,"target":9,"url":73,"text":74,"entryType":12},[509],{"heading":451,"highlights":510},[511,514,517],{"term":512,"detail":513},"60%","Increase in Conversion Volume",{"term":515,"detail":516},"62%","Increase in Revenue",{"term":512,"detail":518},"Improved Total ROAS",[],{"uri":521,"id":522,"title":523,"url":524,"postDate":469,"dateUpdated":525,"slug":526,"sectionHandle":380,"type":381,"authors":527,"seo":531,"asset":539,"categories":545,"contentArea":549,"highlights":565,"articleSelect":576,"siteName":371},"peer-stories/paddy-power-scales-paid-social-while-cutting-cpa-by-10-with-pixis-ai","22391","Paddy Power Scales Paid Social While Cutting CPA by 10% with Pixis AI","https://pixis-brand-web-1dfin.sevalla.page/peer-stories/paddy-power-scales-paid-social-while-cutting-cpa-by-10-with-pixis-ai/","2025-07-07T15:22:56-04:00","paddy-power-scales-paid-social-while-cutting-cpa-by-10-with-pixis-ai",[528],{"fullName":474,"asset":529,"position":476,"bio":9,"linkedIn":9,"authorPage":530},[],[],{"title":532,"description":396,"advanced":533,"keywords":535,"social":536},"Paddy Power Scales Paid Social While Cutting CPA by 10% with Pixis AI | Pixis",{"canonical":396,"robots":534},[],[],{"facebook":537,"twitter":538},{"description":396,"title":532},{"description":396,"title":532},[540],{"type":27,"image":541,"mobileImage":544},[542],{"src":543,"alt":9},"https://d2pybzedimtqqo.cloudfront.net/images/image-5.png",[],[546],{"title":547,"slug":548},"Sports","sports",[550],{"blocks":551},[552,554,558,560],{"type":417,"textBlock":553},"\u003Ch3>About\u003C/h3>\u003Cp>Paddy Power is a leading UK-Irish sports-betting and iGaming brand known for its sharp odds, bold marketing, and real-time social engagement. With millions of active customers across the UK and Ireland, the company runs thousands of always-on campaigns spanning sportsbook, casino, and novelty markets\u003Cstrong>.\u003C/strong>\u003C/p>\u003Ch3>Challenge: How to drive scale, while lowering costs \u003C/h3>\u003Cp>The paid media team at Paddy Power is known for running high-performing, data-driven campaigns at scale. Always looking to advance their paid social efforts in the competitive landscape, the team set out to explore how AI and automation could help elevate their Meta strategy even further. With a high volume of campaigns already under management, they aimed to boost efficiency, unlock new audiences, and reinvest time into strategic planning. Their ultimate goal was to drive more volume while improving Cost per Acquisition (CPA), their North Star metric for success.\u003C/p>",{"type":420,"blockQuotation":555},[556],{"text":557,"source":9},"\u003Cp>Partnering with Pixis has allowed us to unlock new efficiencies and embrace AI in a meaningful way. The collaboration has been seamless, and the results have exceeded expectations.\u003C/p>",{"type":417,"textBlock":559},"\u003Ch3>Solution: Pixis Performance and Targeting AI \u003C/h3>\u003Cp>After receiving strong recommendations from their colleagues at FanDuel, who had seen impressive results with Pixis, the Paddy Power team decided to explore a partnership.\u003C/p>\u003Cp>Acting as an extension of the Paddy Power team, Pixis’ dedicated paid social experts developed a strategy focused on driving scalable growth, while reducing costs. The team also leveraged automation to reduce manual workload, allowing the Paddy Power team to reallocate their time on strategic work. \u003C/p>\u003Cp>The Paddy Power team gave Pixis a set monthly budget with a cost per activation target to hit and their dedicated customer managers then leveraged Performance AI to automatically swift budgets and bids in order to spend the full budget while maintaining the cost per activation target.\u003C/p>\u003Cp>In addition, the team leveraged Pixis’ Targeting AI to find new high-value audience cohorts on an ongoing basis in order to keep fine tuning audiences and maximizing performance. They were able to identify and launch cohorts specific for Casino audiences - with specific interest, such as gaming, mobile phones, and many more.\u003C/p>\u003Cp>Throughout the collaboration, Pixis maintained a close, hands-on approach, hosting regular check-ins and strategic workshops to ensure continuous optimization and knowledge sharing. The result has been a high-impact partnership built on trust, expertise, and shared goals.\u003C/p>\u003Ch3>Result: A 9% increase in ROI \u003C/h3>\u003Cp>Today, Paddy Power’s Pixis-powered campaigns rank among their most efficient, delivering a 27% increase in volume, a 10% reduction in CPA, and a 9% boost in ROI. The strong results have led to an expanded partnership, with additional brands within the same portfolio now leveraging Pixis. They’re also planning to expand further across channels, regions, and business units.\u003C/p>\u003Cp>Beyond the numbers, the collaboration has driven meaningful operational improvements. The team has saved valuable time, deepened their exposure to AI tools, and gained hands-on experience with Pixis ecosystem, enabling them to focus more on strategy and innovation, and less on manual tasks.\u003C/p>",{"type":443,"buttonBlock":561},[562],{"type":243,"buttonLink":563},[564],{"ariaLabel":9,"target":9,"url":73,"text":74,"entryType":12},[566],{"heading":451,"highlights":567},[568,570,573],{"term":569,"detail":513},"27%",{"term":571,"detail":572},"10%","Reduction in Cost per Acquisition (CPA)",{"term":574,"detail":575},"9%","Rise in Return on Investment (ROI)",[],{"uri":578,"id":579,"title":580,"url":581,"postDate":582,"dateUpdated":583,"slug":584,"sectionHandle":380,"type":381,"authors":585,"seo":596,"asset":605,"categories":611,"contentArea":615,"highlights":629,"articleSelect":638,"siteName":371},"peer-stories/how-immi-decreased-cross-channel-cpa-by-7-while-doubling-ad-spend","15916","How immi Decreased Cross-Channel CPA by 7% While Doubling Ad Spend","https://pixis-brand-web-1dfin.sevalla.page/peer-stories/how-immi-decreased-cross-channel-cpa-by-7-while-doubling-ad-spend/","2025-04-04T10:07:00-04:00","2025-04-07T08:03:47-04:00","how-immi-decreased-cross-channel-cpa-by-7-while-doubling-ad-spend",[586],{"fullName":587,"asset":588,"position":594,"bio":9,"linkedIn":9,"authorPage":595},"Colin Campbell",[589],{"type":27,"image":590,"mobileImage":593},[591],{"src":592,"alt":9},"https://d2pybzedimtqqo.cloudfront.net/images/Users/Colin.jpg",[],"Head of Content @ Pixis",[],{"title":597,"description":598,"advanced":599,"keywords":601,"social":602},"How immi Decreased Cross-Channel CPA While Doubling Ad Spend | Pixis","Learn how immi leveraged Pixis’ AI-powered platform to reduce acquisition costs, scale paid campaigns, and save time while driving greater performance.",{"canonical":396,"robots":600},[],[],{"facebook":603,"twitter":604},{"description":598,"title":597},{"description":598,"title":597},[606],{"type":27,"image":607,"mobileImage":610},[608],{"src":609,"alt":9},"https://d2pybzedimtqqo.cloudfront.net/images/Peer-stories/immi.jpg",[],[612],{"title":613,"slug":614},"E-commerce","e-commerce",[616],{"blocks":617},[618,621,623,627],{"type":619,"videoUrl":620},"videoEmbed_Entry","https://www.youtube.com/embed/VaQjxR6JrTU?si=oS6TXiw_WDHWbq-2",{"type":417,"textBlock":622},"\u003Ch3>About immi\u003C/h3>\u003Cp>Founded by Kevin Lee and Kevin Chanthasiriphan, \u003Ca href=\"https://immieats.com/\">immi\u003C/a> is on a mission to help families better manage their health with healthy, high-quality foods that taste great.\u003C/p>\u003Ch3>Challenge: How to reduce CPAs across channels\u003C/h3>\u003Cp>With a lean growth marketing team and limited bandwidth, immi needed a solution to scale their paid marketing efforts efficiently. CPA was their North Star metric, and reducing acquisition costs across channels was a top priority. Despite testing various strategies and AI targeting tools, they struggled to master audience targeting and achieve the results they needed.\u003C/p>\u003Ch3>Solution: Pixis’ AI-Powered Platform and Expert Team\u003C/h3>\u003Cp>Seeking a more effective approach, the immi team partnered with Pixis for its unparalleled technology and industry-leading expertise. The collaboration began with an onboarding call, starting with a focus on their Meta campaigns. Within just 4-5 weeks, Pixis’ AI-driven campaigns outperformed their control campaign by 15-20%.\u003C/p>",{"type":420,"blockQuotation":624},[625],{"text":626,"source":9},"\u003Cp>We’re really happy with Pixis and would recommend them to anyone. In fact, we do recommend Pixis to everyone we know.\u003C/p>",{"type":417,"textBlock":628},"\u003Cp>Encouraged by these strong results, the team scaled their use of Pixis’ \u003Ca href=\"https://pixis-brand-web-1dfin.sevalla.page/products/performance-ai/\">\u003Cstrong>Targeting AI\u003C/strong>\u003C/a>, leading to significantly improved CAC and the confidence to increase budgets and unlock greater growth. They also leveraged \u003Ca href=\"https://pixis-brand-web-1dfin.sevalla.page/products/performance-ai/\">\u003Cstrong>Performance AI\u003C/strong>\u003C/a>, which optimized both targeting and creative execution across their campaigns, further enhancing efficiency and performance.\u003C/p>\u003Cp>In addition to the technology, the team has hands-on support from their dedicated customer success team at Pixis. Acting as an extension of their in-house team, Pixis’ experts provide strategic guidance, campaign planning, and deep performance insights. With this close collaboration, the team at immi has been able to shift its focus to building and refining its creative process, funneling as many creatives as possible through Pixis while relying on its AI for targeting and media buying.\u003C/p>\u003Ch3>Outcomes: Lower CPA, Greater Scale, and Significant Time Savings\u003C/h3>\u003Cp>The Pixis-powered campaigns not only outperformed immi control campaigns but also uncovered new, high-quality audiences. The team successfully expanded from Meta to Google and YouTube, increasing spend by more than 2x while reducing CPAs by 7% across all channels.\u003C/p>\u003Cp>“Pixis not only decreased CPAs but allowed us to expand our budgets. They’re also fine tuning all of our campaigns and finding small optimizations that our team normally would have to spend hours per day and per week.”\u003C/p>\u003Cp>Additionally, by leveraging Pixis’ AI to identify optimization opportunities, insights that would have previously required hours of manual analysis, the team significantly reduced operational workload. Looking ahead, the immi team plans to integrate Pixis \u003Ca href=\"https://pixis-brand-web-1dfin.sevalla.page/products/creative-ai/\">\u003Cstrong>Adroom\u003C/strong>\u003C/a> into their paid media operations to further enhance efficiency and scale their efforts.\u003C/p>",[630],{"heading":451,"highlights":631},[632,635],{"term":633,"detail":634},"7%","Reduced CPA",{"term":636,"detail":637},"2.3x","Scaled Spend",[],{"uri":640,"id":641,"title":642,"url":643,"postDate":644,"dateUpdated":645,"slug":646,"sectionHandle":380,"type":381,"authors":647,"seo":655,"asset":666,"categories":672,"contentArea":676,"highlights":683,"articleSelect":695,"siteName":371},"peer-stories/nomad-reduces-cac-by-28-with-pixis-ai","15889","Nomad Reduces CAC by 28% with Pixis AI","https://pixis-brand-web-1dfin.sevalla.page/peer-stories/nomad-reduces-cac-by-28-with-pixis-ai/","2025-04-04T09:59:37-04:00","2025-05-07T08:49:09-04:00","nomad-reduces-cac-by-28-with-pixis-ai",[648],{"fullName":587,"asset":649,"position":594,"bio":9,"linkedIn":9,"authorPage":654},[650],{"type":27,"image":651,"mobileImage":653},[652],{"src":592,"alt":9},[],[],{"title":656,"description":657,"advanced":658,"keywords":660,"social":661},"How Nomad Reduced CAC by 28% with Pixis AI\n\n | Pixis","Learn how Brazilian fintech Nomad reached high-quality audiences, cut CAC by 28%, and boosted conversions with reduced ad spend. ",{"canonical":396,"robots":659},[],[],{"facebook":662,"twitter":665},{"description":663,"title":664},"Learn how Brazilian fintech Nomad reached high-quality audiences, cut CAC by 28%, and boosted conversions with reduced ad spend.","How Nomad Reduced CAC by 28% with Pixis AI | Pixis",{"description":663,"title":664},[667],{"type":27,"image":668,"mobileImage":671},[669],{"src":670,"alt":9},"https://d2pybzedimtqqo.cloudfront.net/images/Peer-stories/nomad.jpg",[],[673],{"title":674,"slug":675},"Financial Services","financial-services",[677],{"blocks":678},[679,681],{"type":619,"videoUrl":680},"https://www.youtube.com/embed/JBCUxOdxWU0?si=jwkOsa1SKi3ujHZc",{"type":417,"textBlock":682},"\u003Ch3>About\u003C/h3>\u003Cp>Nomad is a Brazilian fintech founded in 2019 that has been transforming the way Brazilians access international financial services since 2020. Offering solutions such as currency exchange, U.S. bank accounts, and global investments, Nomad serves over 2.7 million clients and manages more than R$5 billion in assets.\u003C/p>\u003Ch3>Challenge: Reaching new, high-quality audiences, while reducing customer acquisition costs\u003C/h3>\u003Cp>Nomad, the rapidly growing Brazilian fintech company, sought new ways to maximize the impact of its paid media campaigns and refine its audience targeting. Facing a highly competitive market, the company realized that sustainable growth required optimizing the efficiency of its performance marketing, reducing customer acquisition costs (CAC), and simultaneously reaching highly qualified audiences aligned with its services.\u003Cbr />\u003Cbr />The team at Nomad recognized the need to achieve two interconnected objectives critical to its long-term success:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Expanding its user base with precision\u003C/strong>\u003Cbr />Nomad's mission is to empower Brazilians to seamlessly navigate global financial systems. To do so effectively, the company needed to focus on attracting a niche yet valuable audience - individuals with a strong interest in cross-border financial solutions, such as frequent travelers, digital nomads, expatriates, and investors seeking international diversification. Identifying and engaging this specific group was key to maximizing the relevance and impact of its campaigns. \u003Cbr /> \u003C/li>\u003Cli>\u003Cstrong>Reducing customer acquisition costs (CAC)\u003C/strong>\u003Cbr />While expanding its user base was critical, doing so efficiently was equally important. The fintech sector is notorious for high acquisition costs, driven by fierce competition and the need for trust-building with prospective customers. Nomad understood that sustained business success required balancing growth with financial discipline. Lowering CAC was vital not only to improve short-term profitability but also to allocate resources effectively for continued innovation and customer experience improvements.\u003C/li>\u003C/ul>\u003Ch3>Solution: Pixis’ AI powered optimization and targeting\u003C/h3>\u003Cp>Nomad partnered with Pixis to optimize its paid media performance and audience targeting, leveraging \u003Cstrong>Pixis AdVance.\u003C/strong> This collaboration centered on two strategic areas:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Campaign Optimization\u003C/strong>\u003Cbr />By integrating Nomad's Meta campaigns with Pixis AdVance, Nomad tapped into real-time budget optimization to ensure cost efficiency. The platform worked continuously to streamline ad spend, delivering the lowest possible CAC while maintaining campaign performance and driving high-value conversions.\u003Cbr /> \u003C/li>\u003Cli>\u003Cstrong>Advanced Audience Targeting\u003C/strong>\u003Cbr />During Black Friday, a critical period for consumer spending, Nomad implemented highly qualified audiences recommended by Pixis. These audiences played a crucial role in reaching new, high-converting users on Meta, especially in a highly competitive environment. As a result, the company achieved a 23% reduction in CAC when comparing Pixis-recommended audiences to traditional segments used during the same period. Additionally, these AI-optimized audiences accounted for 25% of the total conversion volume throughout the campaign.\u003C/li>\u003C/ul>\u003Ch3>Outcomes: Significantly reduced costs\u003C/h3>\u003Cp>Nomad’s partnership with Pixis delivered significant advancements that were instrumental in supporting the company’s strategic goals. With Pixis, Nomad successfully achieved its goal of better qualifying its audience while generating more accounts at a significantly lower cost - all with a reduced investment. This partnership demonstrates the power of AI-driven solutions combined with industry-leading expertise in transforming paid media performance.\u003Cbr />\u003Cbr />Over six months, the results exceeded expectations:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>28% decrease in CAC\u003C/strong>, ensuring greater cost efficiency.\u003C/li>\u003Cli>\u003Cstrong>23% reduction in ad spend\u003C/strong> without compromising impact.\u003C/li>\u003Cli>\u003Cstrong>8% increase in account openings\u003C/strong>, driving higher conversion volumes.\u003C/li>\u003C/ul>",[684],{"heading":451,"highlights":685},[686,689,692],{"term":687,"detail":688},"28%","Decrease in CAC",{"term":690,"detail":691},"23%","Reduction in ad spand",{"term":693,"detail":694},"8%","Increase in account openings",[],1775681195641]